Eny’s Treats: Mashonaland Central Runner-up

“All you need is love. But a little chocolate now and then doesn’t hurt.” — Charles M. Schulz

A treat is something that puts a smile on anybody’s face, be it in the form of a chocolate bar, ball or block, and the more delicious, the better!

Now fuse that treat with nutritious goodness and you have created quite a delicious lifestyle. Tracy Vongai Mapfumo, the founder of Eny’s Treats, is responsible for ushering these scrumptious treats into our lives.

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Tracy is a passion-driven entrepreneur, food innovator and crop scientist who graduated with a BSc (Hons) in Agriculture-Crop Science at the University of KwaZulu Natal in 2015. She is a true woman of impact with quite a number of accolades to show for it.

Her entrepreneurship journey began in 2018 when she started using her academic knowledge together with her 3 years experience of developing and testing products using traditional crops and plants. Tracy also became aware of a growing health consciousness surrounding what later would become her target audience. 

Eny’s Treats was named after Tracy’s late mother, the first person to embrace Tracy’s gifts and skills, a woman she calls her hero. Tracy has always aspired to see the Zimbabwean food market transformed into a competitive and accommodative market with quality products. And that is why she formed her own organization with hopes to escalate, improve and empower Zimbabwe’s food market.

Eny’s Treats offers a variety of snacks, which include seed bars, balls, trail mix and seed butter. All these are made from edible seeds such as sesame, sunflower, pumpkin, chia and flax-seeds.

The treats are made from natural ingredients with emphasis on using natural, unrefined sweeteners such as honey, fruits and ber.ries to help with flavour. To top it all off, all the resources used in the manufacturing process are locally sourced. Her target market is the upmarket, urban, health-conscious consumer including those with allergies as well as diet and fitness enthusiasts

These advancements in their product offering and being able to micro-segment their market for a niche are some of the reasons why Eny’sTreats was awarded ZW$17,000 by the CBZ Youth Entrepreneurs Program in December 2019.

As with all great entrepreneurs, Mapfumo and her team have faced numerous challenges which have helped them to improve and grow. One of the major challenges faced is in acquiring high quality raw materials that meet the requirements of the market. For example, obtaining clean sesame seeds from small-scale farmers has been a major deterrent. To curb this challenge, Eny’s Treats has partnered with Open Sesame, a private company that has the equipment to clean sesame and separate the foreign matter such as dead leaves, sticks and soil particles. Eny’s also faces capacity challenges due to the fact that it does not have specialised machines that can make the production process more efficient for the organization.

In the future, the team plans to supply local tourist resorts and supermarkets from all provinces of Zimbabwe. They also plan to establish a well-organised out-growers program, with the ultimate endgame being to expand to the global market. 

When asked how the Youth Connekt journey has been like, Tracy had this to say; “Youth Connekt impacted the business in various ways, it was such an opportunity to learn how to run the business in a formal way. The networks created through YC were incredible and useful in shaping the direction taken by the business. These networks continue to bring about new opportunities for the business. For anyone who wants to join the YC family, they have to understand and value everything they learn through the program because the future belongs to the learning and not the learned. The people you meet can bring a transformation to your business so again they should value every network.”

To get in touch with Eny’s treats and view their products please visit their website here   

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